Monday Moods Logo (Interbrand Live Brief)
We were tasked in creating a brand based on the weekday of Monday. To give it a new purpose and meaning. We also had to think about how we were going to bring the brand alive, such as through an event or a campaign.
As Monday is generally seen as a negative day. My idea is to print inspirational messages on cards that would be handed out to friends, family and random strangers. The purpose of these cards is to encourage people to then pass the messages on and in turn to brighten their day.
